A strong online presence is essential in today’s world.
- Your website matters. This is the first place people look to learn more about you. It is worth the investment to direct resources towards having an informative, attractive, and easy-to-navigate website.
- Be strategic about social media. Trendy networking tools can be time-consuming without delivering measurable results. On the other hand, if updated regularly with engaging content, platforms like Instagram and Facebook can be a great way to keep people connected with what you’re doing.
- Make the most of online services geared towards simplifying social media for small businesses. I recommend MailChimp or ConstantContact. Their email services provide a highly cost-effective way to manage contacts and to produce professional results. This can be improved upon even more with the services of a designer who can tailor graphics to your message and has an understanding of html (code).